Cognatu · Publisher Portal

API Key

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Total Earnings

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All time

Impressions

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All time

Clicks

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CTR: —

Avg CPM

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Per 1,000 impressions

Conversions

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CVR: — | Revenue: —

ZKP Premium

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Proof-boosted impressions

Marketplace

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Affiliate / inventory

Recent Impressions

Time	Campaign / Source	Type	CPM	ZKP	Your Earnings	Click	Conversion
No impressions yet, add a slot to your site and Cognatu will fill it automatically.

Integration

WordPress [cognatu_ad]

HTML slot <div data-cognatu-slot></div>

Script tag —

Settings

Registered domain

The browser SDK only fills ad slots on this domain (localhost always works, for testing). Leave blank to allow any origin, unverified.

Demo ads

Sample ads (Skyscanner, Wealthsimple, etc.) fill your inventory while you're integrating and testing. Turn this off once you've onboarded real advertisers and want only paying ads to serve.

Show demo ads

Ad matching

Your users' conversations are matched in their own browsers and never sent to us — that holds for both options below. The choice is only whether we also read your public website to learn what your site is about. You can change it at any time.

On-device only default We know nothing about your site beyond what you tell us. Every category of advertising is eligible to serve. Also profile my website We periodically read your public website — the same pages anyone can visit — to work out which categories you cover, then serve only ads that fit. Keeps obviously irrelevant advertising off your site. Trade-off: ads outside those categories will not serve, which can reduce fill. Requires a website URL above.

Floor RPM

The least you're willing to earn per 1,000 impressions. Ads that can't clear it simply don't serve. You'll see a no-fill instead. Leave at 0 for no floor.

Ad Units

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Refer & Earn

Your referral link

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Referrals

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Publishers you've referred

Bonus earned

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10% of referee earnings

Type	Impressions	Revenue	Avg CPM	Clicks	CTR
No data yet for this period.

Cognatu fills your ad slots via a real-time, privacy-first auction — every request is matched by page/conversation topic, never by user history or cookies, and every fill is decided in a second-price auction capped at 45ms so it never slows your site down. You're paid an RPM (revenue per 1,000 impressions) that already accounts for the platform's share — the CPM an advertiser pays and the RPM you earn are two different numbers by design.

▶ 📊 Overview stats

Total Earnings / Impressions / Clicks / Avg CPM — your headline stats for the selected period, updated live.

Conversions — advertiser-reported conversions attributed to your traffic, with CVR (conversion rate) and the revenue they generated.

ZKP Premium — impressions where the visitor's device supplied a zero-knowledge proof of an attribute the advertiser targeted; these typically earn a premium since they're a stricter, higher-confidence match.

Marketplace — earnings from affiliate/inventory-marketplace fills rather than direct campaign/line-item demand.

The Recent Impressions table lists individual fills as they happen — useful for confirming a new integration or ad unit is actually receiving traffic. Export the full table as CSV anytime.

▶ 🔌 Integration

WordPress — drop the [cognatu_ad] shortcode into any post or widget if your site runs WordPress; no code required.

HTML slot — add the <div data-cognatu-slot></div> marker anywhere in your page's HTML alongside the script tag below; the SDK finds and fills every marked slot automatically.

Script tag — the one-line loader script for your site, keyed to your account. Include it once, site-wide.

Use the copy buttons next to each snippet to grab the exact code for your account.

▶ ⚙️ Settings

Registered domain — the browser SDK only fills slots on this domain (localhost always works, for local testing). Leave blank to allow any origin — unverified, so only set this once you've confirmed integration works.

Demo ads — sample ads fill your inventory while you're still integrating, so you can see the product working before real advertiser demand exists. Turn this off once you've onboarded real advertisers and want only paying ads to serve.

Floor RPM — the least you're willing to earn per 1,000 impressions, stated in what you earn (not what an advertiser bids). Ads that can't clear it simply don't serve — a no-fill is the expected, correct outcome when demand can't meet your floor, not an error. Leave at 0 for no floor. Raising it can reduce fill rate; lowering it can increase fill rate at a lower average RPM.

▶ 🗂️ Ad Units

An ad unit is one placement on your site (e.g. "Inline response" or "Sidebar native") with its own supported ad types, floor CPM, and allowed geo. Allowed Geo restricts which visitors (by country or H3 cell) that specific unit will ever serve to, independent of and layered on top of whatever geo targeting the winning campaign or line item itself has — both must agree for an impression to serve. Create a unit per distinct placement so each can be priced and scoped separately.

▶ 👥 Team

Invite teammates to manage this publisher account. Only owners/admins can see and use the invite control and manage the team list; other roles get read/portal access without account-level control.

▶ 🎁 Refer & Earn

Share your referral link with other publishers. When someone signs up through it, you earn 10% of their earnings as a bonus, ongoing, credited automatically as they earn — no action needed on your part beyond sharing the link. The Referrals count and Bonus earned totals update as referred publishers accrue earnings, and the table below lists each one individually.

▶ 📈 Analytics tab

Switch the period (7d/30d/90d) to see revenue, impressions, CPM, CTR, and ZKP rate over that window, a daily trend chart, and a breakdown of performance by supply type (direct campaigns, line items, marketplace/affiliate) so you can see which demand source is driving your earnings.