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See what your site earns with Cognatu.
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We're onboarding publishers gradually. We'll email you the moment your account is approved.
Welcome
Your last 30 days at a glance.
What's your organisation called? Teammates see it when you invite them.
Earned
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last 30 days
Ads shown
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last 30 days
Clicks
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Earned per 1,000 ads
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what 1,000 views earn you
Ads shown per day
One line for each of your domains.
Total earned, all time
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Paid ads only. Sample ads don't earn money.
Ads ready to show on your site right now
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Earnings
What your ad slots earned, day by day.
Earned
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Ads shown
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paid ads
Clicks
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Earned per 1,000 ads
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average for the period
Earned per day
Ads shown per day, by domain
Details ad types, privacy-verified ads, and the latest individual ads
By ad type
| Ad type | Ads shown | Earned | Clicks | Click rate |
|---|---|---|---|---|
| Nothing yet for this period. | ||||
For the period
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Privacy-verified ads: the reader's device proved a match without revealing anything. These pay more.
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Conversions advertisers reported from your readers
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Sample ads shown (all time). These don't earn money.
Latest ads shown
| When | Ad type | You earned | Clicked | Converted |
|---|---|---|---|---|
| No paid ads yet. | ||||
Audience
What your readers are interested in.
Top topics
Share of topic matches in your readers' conversations, and how often an ad was shown for them.
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How this is measured. Topics are worked out on your readers' own devices; we never see their
conversations. A device only reports a topic when an advertiser is currently buying it, so this shows the
overlap between what your readers talk about and what advertisers want to reach. Health, mental health,
dating, legal and senior-care topics are grouped into one row, and topics seen fewer than 20 times in the
period aren't shown, to protect your readers' privacy.
Setup
Add Cognatu to your site in two steps.
1
Add this script to every page Recommended
Paste it before the closing
</body> tag, or in your site's footer settings. It loads in the background and never slows your pages down.—2
Mark where ads should appear
Put this where you want an ad. Use it as many times as you like.
<div data-cognatu-slot></div>On WordPress, use this shortcode in any post or widget instead:
[cognatu_ad]3
Check it's working
Open one of your pages. While you're setting up, sample ads fill your slots so you can see it working
(you can turn them off in Ad controls).
Within a minute, the "Add the script" step on Home ticks itself off.
Make sure the site is listed under Your domains, or ads won't show on it.
Ad units
Name individual placements to give each its own minimum price or country list. Optional.
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Ad controls
Decide which ads show, when, and at what price.
Sample ads
Ads from well-known brands fill your slots while you set up, so you can see how it looks. They don't earn money. Turn them off once real advertisers are serving.
Minimum earnings per 1,000 ads
Ads that would earn you less than this don't show, and the slot stays empty. Leave at 0 for no minimum.
$
When ads can appear
Holds an ad back when it would feel like an interruption. A held-back ad is never shown and never billed.
for turns (0 keeps it blocked until a different ad has shown).
At least turns between ads
0 means no minimum gap.
Topic-change allowance
When the conversation moves to a new subject, an ad may appear before the gap above has passed. From 0 to 1: higher allows it after smaller changes, 0 never does.
At least seconds between ads across different conversations
The gaps above count per conversation; this is the floor across all of one person's conversations. 0 turns it off.
Saved
Ad matching
Your readers' conversations are matched on their own devices and never sent to us, whichever you choose. The only choice is whether we also read your public website to learn what it's about.
Settings
Organisation name
Your company or publication. Teammates see it when you invite them.
Your domains
Every site you show ads on, one per line. Each covers its subdomains too, so
abc.com already includes blog.abc.com. localhost always works for testing.Account
Publisher ID
Quote this if you contact support.
—Member since
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Password
We'll email you a link to set a new one.
Team
People who can use this dashboard.
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Referrals
Invite other publishers and earn a 10% bonus on what they earn, for as long as they earn it.
Your referral link
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Publishers you've referred
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Bonus earned
Help
How Cognatu works for your site. Still stuck? hello@cognatu.com
How do I get paid?
Every time a paid ad is shown on your site, you earn a share of what the advertiser pays. "Earned per 1,000 ads" is what 1,000 views of paid ads earned you on average, after Cognatu's share.
Sample ads, which fill your slots while you set up, never earn money and aren't counted in your earnings.
Why don't I see any ads or earnings yet?
Check the Get started list on Home. The usual causes are: the script isn't on your pages yet, the site isn't listed under Your domains, or no advertiser is currently buying the topics your readers talk about.
"Ads ready to show on your site right now" on Home tells you how much advertising is currently eligible. If it's zero, nothing can show yet.
Do you track my readers?
No. Ads are matched to what's being talked about, on the reader's own device. We never see their conversations and don't use cookies or browsing history.
That's also why the Audience page shows only topics, grouped and counted, never anything about an individual.
What are ad units?
An ad unit is a named placement, like "Sidebar" or "Below article", so you can give it its own minimum price or limit it to certain countries. You don't need any to get started.
What do the ad controls do?
Minimum earnings per 1,000 ads: ads that would earn you less than this don't show, and the slot stays empty. A higher minimum can mean fewer ads.
When ads can appear: holds an ad back when it would interrupt, for example while someone is troubleshooting, or if they just saw one.
Ad matching: optionally lets us read your public website so only fitting ads show.
What are environments?
The switcher at the top lets you create a separate test copy of your account (for example "staging"). Ads show there so you can test end to end, but nothing is ever billed or paid out.
How do referrals work?
Share your link. When a publisher signs up through it, you earn a bonus of 10% of their earnings, credited automatically.